BATA TENNIS CELEBRATES PEANUTS’ 65TH ANNIVERSARY WITH FRESH CAPSULE

To celebrate their 65th anniversary, the famous characters of Peanuts are taking to a new canvas: the iconic Bata Tennis shoe. “The Peanuts gang playing tennis on the Bata Tennis is a fresh and fun mix of two iconic brand stories”, says Hayato Kohama, director of Special Product Design Inc and global coordinator for this collaboration. Kohama chose iconic images from the Peanuts archives of the characters playing tennis to be printed on the classic Bata Tennis lace-up sneaker. Snoopy, on the left foot, is getting ready to serve, while Charlie Brown is waiting patiently on the right foot, racket in hand. Lucy tries to get the game going with Snoopy, who looks more energetic when playing against with his best friend Woodstock. The Peanuts + Bata Tennis capsule is available at colette in Paris, 10 Corso Como in Milan, The Webster in Miami, Bal Harbor and Houston, Isetan and WISM in Tokyo, American Rag in Shanghai, Kapok and Chum5 in Hong Kong, Around the Corner and Hyundai in Seoul and Sense 30 in Taipei.

BATA TENNIS AND PEANUTS TEAM UP AGAIN FOR HOLIDAY 2016

Following the success of their 65th anniversary celebrations with Bata Tennis, the famous characters of Peanuts are coming back to play on the iconic Bata Tennis shoe. For this second edition, a slip-on and a hi-top versions have been released in addition to the classic lace-up sneaker. “The Peanuts gang playing tennis on the Bata Tennis is a fresh and fun mix of two iconic brand stories”, says Hayato Kohama, director of Special Product Design Inc and global coordinator for this collaboration. Kohama chose iconic images from the Peanuts archives of the characters playing tennis to be printed on the canvas shoes. Snoopy, on the left foot of the classic sneaker, is getting ready to serve, while Charlie Brown is waiting patiently on the right foot, racket in hand. On the hi-top version, Woodstock displays some acrobatic serving skills as he easily aces Snoopy. On the slip-on version, Lucy tries to get the game going with Snoopy who seems to enjoy taking his time.

The Peanuts + Bata Tennis capsule is available at colette in Paris, 10 corso como in Milan, Club 21 in Singapore and Kapok in Hong Kong.

 © 2015 Peanuts